Anna Nguyen.Strategic Consultant, EdTech Builder & Lifelong Learner.
I bridge the analytical depth of academic research with the agile execution of business operations. Currently, I am building tech-driven solutions in EdTech and HR, helping businesses optimize their operational stacks (CRM, Automation), and developing frameworks for corporate upskilling.
Two career tracks. One operating system.
Depth from years of rigorous research. Breadth from shipping real growth across SMEs, B2B tech and startups. Switch tabs to explore each side.
Founder / Strategic Consultant
10/2025 – PresentBuilt from 0, tested 3 business models (EdTech, Digital Services, Consulting).
- Executed B2C Pilot projects to validate user behavior and demand signals.
- Built full Operational Stack — Landing page, Email / CRM Automation, analytics loop.
- Developing IP: AI Workforce Transformation Framework for corporate upskilling.
Independent Advisor
05/2024 – 09/2025Pricing strategy, branding, and Meta Ads for partners.
- Bakery launch campaign that generated>100M VND in 2 days
- Repositioned freelance teachers with productized service offers.
- End-to-end Meta Ads funnel design, creative direction & weekly optimization.
Marketing & HR Manager (Dual Role)
06/2024 – 06/2025Managed brand strategy and internal ERP operations for Vietnam's first high-tech semiconductor wafer brand.
- Increased social metrics by15× (Reach +1800%, Interactions +1500%)
- Reduced internal approval time by66% via process digitization
- Aligned HR workflows with ERP modules to standardize cross-team execution.
Marketing Manager
03/2023 – 05/2024Go-to-market strategy for Ly's Beauty. Expanded B2B OEM cosmetics network.
- Successfully launched a premium cosmetic brand within 3 months.
- Built distributor playbook to expand OEM cosmetics partners across VN & KR.
Operations Associate
08/2021 – 03/2023User Acquisition, KOC management, and community administration for a global mobile gaming startup.
- Optimized customer journey (FAQ flows) to reduce onboarding time.
- Accelerated support response and improved KOC retention loops.
The instruments behind the work.
A curated archive of methods, tools, and experiences — the foundation that shapes how I think and build everything.
Methodology & Languages
- Pitching Research MattersBond Uni · Prof. Terry O'Neill · 10h
- Mastering Mixed MethodsMacquarie Uni · Prof. Tom Smith
- Aptis General176 / B2
Practical Skills
- Meta AdsCoursera
- Google Digital Marketing & E-commerce2 certs · SEO · Funnels
- ICDL Profile CertificateOffice productivity
Cognitive Training
- Super Brain Training ProgramLISMAT & Long-term Memory · 2 Bronze Medals
Volunteering
- Media Coordinator @ KBERIConnecting intl. experts & VN youth
- Communications AmbassadorVietnam Festival of Creativity & Design 2021
Notes from the intersection of research and execution.
Short essays and field notes — published as I refine ideas in public.
The Intersection: Why NVivo and SmartPLS matter in Business Operations
How academic mixed-methods tools translate into sharper segmentation, qualitative insight loops and quantitative validation inside operating teams.
From 0 to 100M in 2 Days: A practical guide to SME Launch Campaigns
The exact funnel, creative direction and Meta Ads pacing behind a bakery launch that crossed 100M VND in 48 hours.
Applied Logic: How Super Brain training optimized my CRM workflows
What two bronze medals in memory training taught me about designing automation, naming conventions and reusable CRM patterns.
Let's build something rigorous and useful.
Open to consulting engagements, research collaborations and EdTech / HR solution development.